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Today’s technological world allows us access to celebrity lifestyles which previous generations could not dream possible. Glossy magazines, Internet blogs and chat programmes together with the increasing popularity of celebrity reality shows have resulted in pop stars, presenters, and stars of the film industry playing a predominant role in filling our leisure time.

BecksAqIn addition, it is common place for these chat shows, adverts and magazines to feature well-known faces solely to promote their new book, film, song, or product.  Basically they are hired to draw attention to themselves and influence our purchasing decisions. David Beckham immediately springs to mind here with his range of men’s after shave.

However, this rise in popularity and prominence on our TV screens highlights how these personalities have unwittingly become our modern day role models. If it’s good enough for the likes of David Beckham, Cheryl Cole, or Madonna, then surely it’s good enough for me, seems to be the line of thought we are forced to adopt.

In fact, 63% of people questioned in a research poll for Opinium considered that being in the public eye automatically makes you a potential role model.  Interestingly, over half of respondents agreed that actually the rich and famous do have a duty to use their influence for the good.

Young girls in particular have always been inspired to follow the trends and brands in fashion and cosmetics based upon the appearance of their favourite film star, singer or actress and in some cases are willing to put their health at risk just to emulate these style icons. Recently The New York Fashion Show featured a look previously unseen in traditional fashion events – ‘the make up less look’.

All models walking down the catwalks sported a completely bare faced look in a deliberate concept to embrace natural beauty. “We love the shine like you see on the nose, and around the eyes. It’s real life,” said makeup artist Francisco Nars. “

This follows on from a Cancer Research campaign where household names such as TV presenterfaces Holly Willoughby, Coronation Street star Kym Marsh, and singer Michelle Heaton, among many others, abandoned make up, posted fresh faced selfies on social media sites and then encouraged women all over the country to do the same. Apart from generating cash for the charity, this act empowered women to break away from society’s norms.

Again the old adage applies –  “If it’s good enough for Holly Willoughby, Kym Marsh and Michelle Heaton, etc, it’s good enough for me” – an statement which can only serve to boost young women’s self-confidence in regarding themselves as being naturally beautiful?

Detailed information on our entire semi-permanent make up treatments, pricing and answers to frequently asked questions are currently available on our website and we can also be found on a range of social media platforms. Please follow us on Twitter or ‘like’ our Facebook page as a means of keeping updated on our current ranges, offers and industry specific news.

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